We are here to help you
Do you want to manage your own Google Ads, but don’t know where to start?
Are you worried about feeling lost? Or concerned good money will go to waste?
Do you need a supportive program to boost your confidence and learning?
We are here to help you. Our Advantage Google Ads Blueprint is the perfect online course for beginners looking to get started with Google Ads.
Yes, Google Ads can work for your business.
Why do thousands of businesses use Google Ads? Because it delivers measurable results for almost any industry. From accounting, law to plumbing, businesses big and small are setting up on the best billboard online: the top of Google results.
Go ahead, search your industry and location. Those results you see? They’re part of a carefully crafted campaign by your competitors. With every ad click they get, a ready- to-buy customer is wandering away from you and into the arms of the competition.
The good news? You can do this too.
Google Ads could be your secret to success
Of Australian customers say search is ‘important’ or ‘very important’ when finding or considering a business.
Of Australian customers under only40 use a search engine to find or research a small business at least once a day.
Of Australian customers say search is ‘important’ or ‘very important’ when finding or considering a business.
Introducing the Advantage Google Ads Blueprint course
With our step-by-step blueprint, you’ll learn how to attract the right customer with in-depth videos covering the tools, techniques and strategies for achieving Google Ads results that will grow your business.
Along the way, your learning will be supported with the help of our community of Google Ads beginners. This isn’t just another online course. It’s your blueprint to success.
Over 4 weeks, you’ll learn how to:
- Set up your Google Ads (the clever way).
- Attract your ideal customers.
- Manage ad budgets with ease.
- Reduce your overall Google Ads costs.
- Discover winning strategies used by experts.
Plus, you’ll get 6 months of access to our online Facebook support community and our jargon-busting Google Ads glossary. It’s acompass, map and crew for navigating the land of Google ads, so you will never feel lost again.
Build your Google Ads marketing, brick by brick
Hit the ground running and start building your own campaign from week one.
Discover how Google Ads works with a visual walk through of the new Google ads interface
Learn in a supportive environment and at your own pace.
Boost your confidence in managing and reviewing Google Ads accounts
Succeed with the support of our community
When it’s time for the training wheels to come off, you won’t be alone. You’ll be part of our exclusive Facebook Group for 6 months, so you can continue your journey to becoming your business’s Google Ads champion.
You can ask questions, review the latest Google Ads news and tips, or simply find support if you're feeling stuck or overwhelmed. You'll keep your new lead-generating machine ticking with our community behind you.Sign Up Now
Dive into your course blueprint
Here’s your 4-week roadmap to achieving success
When you finish, you’ll have a Google Ads campaign ready-to-launch, with ongoing support for 6 months.
Laying the foundations
Get your campaign up and running and set up your account for success.
Building your campaign
Take your fledgling campaign to new heights and diving into keywords
Fine-tuning your leads machine
Advance your lead machine and reduce costs through campaign testing
Secrets of the Google Ads pros
Discover advanced tactics used by professionals with years of experience.
That’s not all. You’ll get great extras, too.
Get a one-on-one, 60-minute session with your expert course instructor. With direct support, you’ll stay on track and fly through challenges with ease..
Get a free, Google Ads jargon-busting glossary. With this detailed companion by your side, you will soon be fluent in all the technical terminology.
Have your questions answered for 6 months!
Take your campaigns from good to great with ongoing support from your course instructor and our Facebook community. Learn and grow to keep succeeding and get your questions answered beyond the course.
14 day money back guarantee!
If you don't think this course is right for you within the first 14 days, no problems! We want you to find the value. So just let us know, and the full amount will be refunded back to you.Sign Up Now
A Google Ads course designed for you
So you think Google Ads success is out of your reach? Think again.
The Advantage Google Ads Blueprint is the perfect beginner-level Google Ads course if you:
- Need a practical, interactive video course to help getting started
- Have a bricks and mortar business and want to use Google Ad
- Have a local or national service-based business.
- Need to keep your costs down by managing your own Google Ads
- Want to train a staff member on Google Ads
- Want to learn how to audit an existing Google Ads account
- Or you want to better manage your search marketing agency.
This course is not designed for large brands, Google Shopping, or complex setups. Its designed to give you the kick start you need into making sure Google Ads drives lead generation and sales using Google Search Ads.
It’s simple to get started. All you need is a small Google Ads budget andthe drive to learn. Sounds like a plan?
Meet your instructor
Hi, I’m Paula. I’ve been building Google Ads campaigns, speaking at conferences and training at workshops around Australia for over 10 years. Over this time, I’ve discovered my passion for empowering small businesses, like yours, to see real success with Google Ads.Why I created this course?
I want to help business owners gain confidence and get the help needed when starting to run profitable Google Ad campaigns that deliver results. I've helped so many small business clients get ROI from Google Ads and I want to share my experience in setting up, launching and managing Google Ads that convert.
I also want to help business owners who prefer to work with an agency to spot dodgy agencies and learn how to see if the agency is using the best techniques to drive leads and sales to their business.
There is so much overwhelm with Digital Marketing, and Google Ads is no difference. I'll teach you how to look at an account and know what the numbers and words mean, how to tell if its doing well, and how to hit the ground running and build your first campaign.
That’s my difference, and I hope you can join me!
- Managed over $10 million in media spend
- Built and generated revenue for over 100 Ad Accounts
- Generated cost effective leads for over 120 businesses
Don’t just take our word for it. Here’s what others have to say.
“You explained the strategy really well, our campaigns looks great and the sales team momentum is really strong as much better quality leads. Thank You!”KB Conveyancing
“ We are getting so many leads using AdWords, we needed to pause the ads! Thanks Again. ”JE Window Cleaning
Join our first course release and get extra benefits!
The program is in the initial structure for the course which means that it’s not DIY. It involves live training sessions and 1:1 coaching time with me. Plus, you get to lock in the lowest price ever.
As a student, you'll:
- 4 x 1 hour live, interactive training sessions (Recorded, so you can watch replays later!)
- 30 minutes Q&A Sessions after each webinar to ask questions
- 1:1 60-Minute Session with Paula to review the campaign you've built
- Downloads and checklists to complete along the way
- Course quizzes to test and build your knowledge.
- Bonus 1: Get your questions answered with access to our exclusive Facebook community for 6 months.
- Bonus 2: Access to the vault - A library of Google Ads infographics, mini videos and worksheets.
- Plus extra bonuses released throughout the course!
Valued at $2,500Sign Up Now
JULY ENROLMENTS NOW OPENSign Up Now
Don’t you need a professional to do Google Ads?
Even the best Google Ads pros started somewhere. Sure, starting out from scratch without a recipe to follow would be a hard start for even the most enthusiastic apprentice. But that’s why we created a course that teaches you essential skills from the get-go.
We designed this course to be a step-by-step, week-by-week blueprint to success that even a Google Ads beginner can follow. This is your first step on your journey to getting the skills and confidence you need to manage your marketing.
Google just wants to make a profit. They don’t care about small business.
Google Ads works a little differently to traditional forms on advertising, like having an ad in a local paper. With Google Ads, you only pay when your ad works — that is, when people on the web start clicking on your ad. Remember, Google wants your campaign to succeed too!
If your ad is correctly targeted, you’re reaching potential customers who are ready-to-buy. After all, they’re searching Google looking for services just like yours! That’s why Google is a great option for small businesses: it’s the best billboard on the internet for your business.
I’ve tried it before and it didn’t work
We hear this a lot. Often, it comes from a bad experience from a marketing agency or ‘professional’. When you’re forking out thousands of dollars in budget and commission, of course you’re anxious to see results!
Well, this time you’ll be in charge, developing your campaign and seeing it go from strength to strength. Yes, it often takes some persistence to get your campaign ‘just right’. But when your phone starts ringing with new leads, you’ll know you’ve hit the sweet spot.
I don’t understand how Google Ads works.
That’s ok! We’ll cover the basics of Google Ads in the course, such as the common terminology, setting up a campaign, how the auction process works, and the Google Ads interface and dashboard.
Within weeks you’ll know the ins-and-outs of Google Ads and you’ll be optimising a campaign to start getting great results.
The course will take too much time
We’re upfront in telling students that you’ll need to put time and effort into this course. But we consider this to be a valuable investment in your business. Why?
Let’s say your average monthly ad spend is $4000 (a budget for a medium-sized business). A marketing agency could be taking a commission of 20% per month, adding up to almost $10,000 each year. Couldn’t that money be better spent?
Ultimately, it’s your choice. But we know that the fantastic results we’ve seen will take commitment from students — otherwise everyone would be doing it!
The cost-per-click is too high. I don’t have the money.
Cost-per-click (CPC) is just one metric. Really, you should focus on cost-per-acquisition.
Think about the value of a new customer to you. Is it $30, $3,000, or $30,000? Well, as long as your total cost-per-acquisition is lower than the value of a new customer, it’s a net positive return for your business.
With training and practice you can significantly reduce these costs with targeted keywords, smart strategies and landing pages that turn more people who click on your ad into real, paying customers. It’s all covered in the Advantage Google Ads Blueprint.
I’m afraid that I don’t have the technical knowledge
It’s true. Google Ads can seem like it’s written in a language of its own: CPC, CPA, Trust Score, conversion rates. In the course, we take a plain language approach to explaining the technical side of Google Ads. Before you know it, you’ll be fluent too.
Plus, we’ve put together a comprehensive jargon-busting glossary as a bonus, so you’ll never feel lost in the land of Google Ads again. And with support from our online community and guidance from your instructor, you’ll soon know your CPCs from your CPAs.
I can’t afford the fees for a marketing agency.
You’re not alone! There’s a whole ocean of smaller Aussie businesses that are missing out on the great results that Google Ads can bring because they can’t afford the fees of a digital marketing agency, which can be up to 10-20% of the total ad spend.
That’s one of the reasons we created this course — so you can bypass those costs and discover for yourself how the best professionals in the business get great results. All this, by investing your time, energy, and a small budget to get started.
I currently have an agency, but I’m not sure I’m getting the right results
One of the biggest problems we’ve heard with agencies is about transparency. It’s hard to get your account manager on the phone, and the ROI reports are lacking and confusing (or even non-existent).
We’ve heard all the agency nightmares, and it can sometimes be enough to put small businesses off digital marketing altogether.
So, how can you really be sure you’re getting value for money from your agency? By learning the tricks of the trade yourself. You’ll be able to analyse your agency’s Google Ads campaigns and make sure you’re always reaching that ROI and asking the right questions.
Is this course only for beginners?
Our course instructor has over 10 year’s of experience in Google Ads. With this wealth of experience, there’s enough Google Ads wisdom to be shared around, no matter your skill level. However, beginners will get the most benefit from the course.
Beginners will have the support they need to get up to speed, while students with some experience will hone their skills with proven-strategies that work, all from a leading expert in the business. Remember, you’ll be getting a 60-minute personal coaching session, too.
We think that there’s something for everyone over this jam-packed course. Plus, you’ll have access to our online support community where you can continue to build your new skills.
Take charge of your Google Ads within weeks, not months.
Demystify Google Ads and register for the next course intake today.Sign Up Now