Learn how to manage your own Google Ads campaigns.

Google Ads works a little differently to traditional forms on advertising, like having an ad in a local paper. With Google Ads, you only pay when your ad works — that is, when people on the web start clicking on your ad. Remember, Google wants your campaign to succeed too!

If your ad is correctly targeted, you’re reaching potential customers who are ready-to-buy. After all, they’re searching Google looking for services just like yours! That’s why Google is a great option for small businesses: it’s the best billboard on the internet for your business.

We hear this a lot. Often, it comes from a bad experience from a marketing agency or ‘professional’. When you’re forking out thousands of dollars in budget and commission, of course you’re anxious to see results!

Well, this time you’ll be in charge, developing your campaign and seeing it go from strength to strength. Yes, it often takes some persistence to get your campaign ‘just right’. But when your phone starts ringing with new leads, you’ll know you’ve hit the sweet spot.

That’s ok! We’ll cover the basics of Google Ads in the course, such as the common terminology, setting up a campaign, how the auction process works, and the Google Ads interface and dashboard.

Within weeks you’ll know the ins-and-outs of Google Ads and you’ll be optimising a campaign to start getting great results.

We’re upfront in telling students that you’ll need to put time and effort into this course. But we consider this to be a valuable investment in your business. Why?

Let’s say your average monthly ad spend is $4000 (a budget for a medium-sized business). A marketing agency could be taking a commission of 20% per month, adding up to almost $10,000 each year. Couldn’t that money be better spent?

Ultimately, it’s your choice. But we know that the fantastic results we’ve seen will take commitment from students — otherwise everyone would be doing it!

Cost-per-click (CPC) is just one metric. Really, you should focus on cost-per-acquisition.

Think about the value of a new customer to you. Is it $30, $3,000, or $30,000? Well, as long as your total cost-per-acquisition is lower than the value of a new customer, it’s a net positive return for your business.

With training and practice you can significantly reduce these costs with targeted keywords, smart strategies and landing pages that turn more people who click on your ad into real, paying customers. It’s all covered in the Advantage Google Ads Blueprint.

It’s true. Google Ads can seem like it’s written in a language of its own: CPC, CPA, Trust Score, conversion rates. In the course, we take a plain language approach to explaining the technical side of Google Ads. Before you know it, you’ll be fluent too.

Plus, we’ve put together a comprehensive jargon-busting glossary as a bonus, so you’ll never feel lost in the land of Google Ads again. And with support from our online community and guidance from your instructor, you’ll soon know your CPCs from your CPAs.

You’re not alone! There’s a whole ocean of smaller Aussie businesses that are missing out on the great results that Google Ads can bring because they can’t afford the fees of a digital marketing agency, which can be up to 10-20% of the total ad spend.

That’s one of the reasons we created this course — so you can bypass those costs and discover for yourself how the best professionals in the business get great results. All this, by investing your time, energy, and a small budget to get started.

One of the biggest problems we’ve heard with agencies is about transparency. It’s hard to get your account manager on the phone, and the ROI reports are lacking and confusing (or even non-existent).

We’ve heard all the agency nightmares, and it can sometimes be enough to put small businesses off digital marketing altogether.

So, how can you really be sure you’re getting value for money from your agency? By learning the tricks of the trade yourself. You’ll be able to analyse your agency’s Google Ads campaigns and make sure you’re always reaching that ROI and asking the right questions.

Our course instructor has over 10 year’s of experience in Google Ads. With this wealth of experience, there’s enough Google Ads wisdom to be shared around, no matter your skill level. However, beginners will get the most benefit from the course.

Beginners will have the support they need to get up to speed, while students with some experience will hone their skills with proven-strategies that work, all from a leading expert in the business. Remember, you’ll be getting a 60-minute personal coaching session, too.

We think that there’s something for everyone over this jam-packed course. Plus, you’ll have access to our online support community where you can continue to build your new skills.